Wedding content creators are becoming a must-have wedding vendor & will become even more desirable as we consume more & more of our media on our phones, use social media platforms to share our biggest life moments, and as couples see the value in having someone designated to capture all the candid moments of their wedding day without having to have a phone in their hands. Whether or not you've heard of wedding content creation before, there is a lot of conflicting information out there as to what exactly a wedding content creator does or why it's such a valuable addition to your wedding or elopement day. I'm here to give you the breakdown & explain why you NEED to hire one!
So what is a wedding content creator? What does a wedding content creator do?
A wedding content creator is a wedding media vendor that captures your wedding or elopement in a candid fashion, focusing on all the in-between moments that would otherwise be missed or excluded from say a professional photographer or videographers deliverables. They are your professional iPhone capturer who will deliver you all the raw content from your wedding day, usually within 24-48 hours after your wedding day. Depending on the wedding content creator you hire, you will also receive edited short-form videos, or fully edited highlight videos as well within the week of your wedding, allowing you to re-live your wedding day as quickly as possible (trust me, I get how hard it is to wait for the professional media). The focus for us wedding content creators is on aiming to capture the true story of your day rather than a highly produced and posed video. They work alongside your professional media team and do not replace them, but provide a unique perspective of your day, unfilted and unscripted.
How to choose the right wedding content creator:
The first thing you should do when looking for a wedding content creator, is review their portfolio! Make sure they:
have an active social media presence (have they posted recently? do they have a website with information and details on what their deliverables are?)
have the ability to send you sample galleries or provide you will sample edits from multiple different weddings (if they aren't willing to or don't have any of those examples to send you, that is a red flag in my opinion!)
have a google business page with recent reviews (this shows they have legitimate clientele, anyone can make up a review and name to post on their website)
have transparent pricing or at least a pricing scale for you to review (if they don't offer any pricing on their website, this may indicate that they are newer and don't have consistent pricing structures)
have a style of capturing that matches your vibe (do they shoot clear content, or is it blurry & shaky? do you want a more underexposed vibe? are they able to customize how they capture based on what you are looking for?)
are familiar with working weddings and have proven relationships with the vendors in their community (do they have experience working locally? have other vendors left them reviews? I would even ask local vendors who have worked with them before what they thought of that experience!)
How much does wedding content creation typically cost?
Just like any wedding vendor, the pricing can vary depending on the experience of the vendor, their deliverables & what the local market cost looks like. You absolutely get what you pay for with wedding content creators just as you do with say a wedding photographer. If you are hiring a beginner wedding content creator, that can range from $900-$1500, but if you opt for a highly reviewed, experienced content creator who offers beautifully edited mini films & shoots in a higher quality manner, you can be looking at $2,000 - $4,000 average for that type of content.
What type of equipment do they utilize?
An established wedding content creator utilizes at least an iPhone 13pro or higher (preferably an iPhone15pro for the optimal zoom options) with a stabilizing gimbal for moments like the ceremony, speeches, dances etc.
Do wedding content creators capture full videos of ceremony, speeches, dances etc.?
Generally, wedding content creators are taking short clips throughout the day vs. a long-form video of those big moments, however my philosophy for these moments is to capture full videos of speeches, dances & first looks whenever possible. Ceremony I generally capture smaller video clips so that I can move around and get lots of different angles, everyone going down the aisle, the first kiss, exchange of vows when possible etc. If you are looking for full uninterrupted or stationary videos of all those moments with mic'd audio, I would say to opt for a videographer as well!
The takeaways
Regardless how you want to have your wedding day captured, each method is valuable and valid! If you are someone who wants all the moments and memories possible from your wedding day, if you want to remain fully present without having to get your phone out, if you find yourself not interested in traditional videography but still feel like you will regret not having video moments of your day to look back on forever, wedding content creation is the perfect option for you!
Where can I find a wedding content creator near me?
There are many online vendor directories, but the one to locate trained professionals who have experience is www.thecatchclub.com and specializes in a solely wedding content creator directory.
If you like what you've heard here, I am a wedding content creator based in Montana but who travels anywhere you are! Take a look at my porfolio here! keepcandidmt.com/portfolio
In 2024 I captured 35 weddings and received nothing but 5-star reviews from my clients.
I specialize in providing both raw content, as welll as edited mini films ranging from 3-5 minutes for those that want the best of both worlds. I also offer Super 8 Videography in addition to digital wedding content so that you have a romantic & nostaglic keepsake of your wedding day.
Comments